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Course overview
Finding customers and building a business around them are two sides of the same coin, and this course teaches both together. You will cover market research and understanding your target customer, branding and positioning, pricing, and low cost marketing channels suited to small and medium businesses.
On the entrepreneurship side, you will write a simple business plan, learn basic costing and pricing, and study the practical steps of registering and launching a small business in a Zambian context. It suits aspiring entrepreneurs, small business owners and marketing assistants who want a practical, business first grounding rather than theory alone.
What will i learn?
- Conduct basic market research to identify a target customer
- Develop a simple brand identity and value proposition
- Choose appropriate low cost marketing channels for a small business
- Draft a simple business plan including basic costing and pricing
- Outline the practical steps involved in starting a small business
Requirements
- Access to a stable internet connection
- A smartphone, tablet, laptop or desktop computer
- No prior business experience required
Curriculum for this course
4 Lessons
2 weeks
Section 1
4 Lessons
00:00:00 Hours
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Introduction
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Business & Entrepreneurship
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Assignment
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Assessment 1
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About instructor
Handsworth Institute
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We strive to provide the best eLearning experience
Student feedback
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Chris Kibinda -
Prince changalaVery simplified and easy to understand
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