Develop practical sales and marketing skills, including customer relationship management, persuasive communication and marketing strategy, to grow revenue for a business or organisation.
Selling and marketing work best together, and this course builds both skill sets side by side. On the sales side, you will study the sales process from prospecting through to closing, handling objections, and building lasting customer relationships. On the marketing side, you will learn to understand your market, position a product or service, and choose marketing channels that fit your budget and audience.
Throughout, the focus stays on practical techniques you can apply immediately, whether you are selling a product, a service or an idea. It is designed for sales representatives, marketing assistants, small business owners and anyone whose role involves generating leads or closing deals.
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