Sales and Marketing
Develop practical sales and marketing skills, including customer relationship management, persuasive communication and marketing strategy, to grow revenue for a business or organisation.
What you will learn
- Apply the stages of a sales process from prospecting to closing
- Handle common customer objections professionally
- Build and maintain long term customer relationships
- Position a product or service clearly for a target market
- Select appropriate marketing channels for a given budget and audience
About this course
Selling and marketing work best together, and this course builds both skill sets side by side. On the sales side, you will study the sales process from prospecting through to closing, handling objections, and building lasting customer relationships. On the marketing side, you will learn to understand your market, position a product or service, and choose marketing channels that fit your budget and audience.
Throughout, the focus stays on practical techniques you can apply immediately, whether you are selling a product, a service or an idea. It is designed for sales representatives, marketing assistants, small business owners and anyone whose role involves generating leads or closing deals.
Requirements
- Access to a stable internet connection
- A smartphone, tablet, laptop or desktop computer
- No prior sales or marketing experience required
Course content
2 sections · 7 lessons
Section 1
2 lessons- Introduction to Sales and Marketing -
- Sales Management
Section 2
5 lessons- Unit 1 (Introduction To Marketing)
- Unit 2 (Importance Of Marketing)
- Unit 3 (Business Plan)
- Unit 4 ( Marketing Plan)
- Unit 5 (Business Environment)
Reviews
Well explained and easy to understand
Leah Mutale Mchenga
So far so good
Isaac Nkhoma